Aboutcharles astwood, in long-form

I love ZX Spectrums, restaurant guides, and the occasional good cover drive.

I have been working with websites since I built one for Gordon's Gin in 1996 at a London advertising agency, when “the web” was a single underline-blue link away from a 14.4k modem. I never really stopped.

In 2000 I founded london-eating.co.uk, the largest restaurant guide in Europe between 2001 and 2006, with a team of twenty including a sales operation. We pioneered user-generated content — strangers writing reviews of restaurants they'd actually eaten in — six years before Yelp turned up. We sold to toptable.co.uk in August 2006, and I joined toptable as Head of Innovation. We helped sell toptable to OpenTable in 2010 for $50m; I drove the mobile strategy, including an iPhone app that hit 500k+ downloads and 20% of total bookings.

Since then I've worked across digital strategy and innovation for restaurants, theatre, retail and parcel logistics. I'm currently Chief Information Officer at ParcelHero, where I joined as Head of Marketing in 2015, grew revenues 300% in two years, and have been running technology across the business since. I write code most days and play cricket badly for Sonning CC most Sundays.

In my spare time I run Lost Retro Tapes, where I document my attempts to keep the British 8-bit micro era alive — recreating ZX Spectrums from new components, restoring old hardware, and writing about why any of this matters today. It probably doesn't, but it's mine. I also recently founded Galangal, which I'm keeping quiet about for now.

Work history

1993 → 2026
2015 — present

ParcelHero.com

Chief Information Officer · Joined as Head of Marketing; grew revenues 300% in two years and now run technology across the business.

Current
2021 — present

Lost Retro Tapes

Founder, evenings & weekends · YouTube channel and blog about British 8-bit micros. Hardware, restorations, writing.

Side project
2020 — present

Galangal

Founder · Quietly cooking. More soon.

Stealth
2012 — 2018

London Doctors Clinic

Marketing Consultant · Advised londondoctorsclinic.co.uk on all aspects of digital marketing — PPC, SEO, PR — through a period of rapid growth.

2014 — 2015

Fred's Food Construction

Head of Digital · All digital at a Tesco-backed food concept. Bespoke EPOS, online ordering, in-store signage.

2013 — 2014

Family Traveller

Chief Digital Officer · Digital strategy for FamilyTraveller.com, an offline & online magazine for mums.

2013 — 2016

Ingresso

Digital Marketing Consultant · Helped design, launch and market FromTheBoxOffice.com — £0 to £50k profit/month in under 12 months.

2013 — 2014

GateMe

Managing Director · Nightclub reservation startup, London / Tallinn. Seedcamp 2013 winner.

2012 — 2013

Just Add Red

Partner · Partner in an incubator investing in and advising brands such as Positive Luxury and Pets Pyjamas.

2011 — 2014

PropertyDNA

Director · Built front and back end for a commercial property startup. Owned PPC and digital marketing.

2006 — 2011

toptable.co.uk

Head of Innovation · Joined after selling London Eating. Drove digital marketing and mobile strategy; the iPhone app hit 500k+ downloads and 20% of bookings. toptable was sold to OpenTable in 2010.

Exited
2004 — 2006

Smart

Director · Online work for an established London ad agency — high-end fashion and property, consumer and intranet.

2000 — 2006

london-eating.co.uk

Founder · Founded London Eating, later the City Eating Group. Grew to the UK's biggest online restaurant guide. Sold to toptable.co.uk in August 2006.

Exited
1999 — 2003

Beechwood / Beech2

Head of IT · Helped develop Beech2, the new media arm of Beechwood. Multi-platform network; consolidated IT after a merger.

1997 — 1999

BDS Beechwood

Studio Manager · London advertising agency. Worked on creative campaigns for HMV, Full Circle and Bushmills. Typography award winner.

1995 — 1997

Blue Apple

Studio Manager · London advertising agency. Built the Gordon's Gin website along the way.

1993 — 1995

Workstation Solutions

Freelance Mac Operator · London. The very beginning.